Fruit Of The Loom To Promote Water Wicking Underwear With LOOK Fruit Guys. April fools joke or legit? You make the call!
”We couldn’t ride by one house, one boat, or one busy roadway with out people scrambling for their phones to take a picture,” said LOOK event specialist Mark Quavillon. And when they took that picture, a six rider pulling a billboard buoy telling them how to tag that picture on social media. The collection of Instagram images, Vine Videos, and Tweets were collected into a hashtag aggregator sparksomefun.com and they were then entered into a contest to win free concert tickets.
With the large scale exposure and success of this effort, and the pop virility of the Easter Bunny island hop, Southern Santa Delivery, and Pumpkin Head videos and imagery, Fruit of the Loom saw an opportunity to link their newest product with its intended audience in a buzz worthy way. And create some unique content at the same time.
“Fruit of the Loom is about living life in comfort and nothing is more annoying than the chaffing of wet under garments while trying to have fun on the water,” said FOTL project manager Ebbner Draught. “LOOK has a talent for connecting things that are seemly impossible to connect and done so in a fun manner that creates memorable content to help brands be seen. We can’t think of a better manner to go to market with our new line of Wicky Water Wondies than to have the Fruit Guys riding around the water all day.”
The LOOK team is excited to promote Fruit of the Loom products to the masses by playing yet another character.
The agreement goes into affect on April 1st.
LOOK Marketing – BE SEEN