The program allows the dealers to buy used WaveRunners and certify them with Yamaha so they can be resold with additional warranties, low financing rates and a manufacturer’s certificate that the units have passed a 35-point inspection.
According to Yamaha, more than 125,000 personal watercraft sales occur annually outside of dealerships. The new certified pre-owned program, therefore, extends the reach of Yamaha WaveRunner dealers into a high-volume market.
“Yamaha’s Certified Pre-Owned Program provides used buyers the added peace of mind that comes from a manufacturer’s stamp of approval and extended warranties as well as extra-low financing options,” said Bryan Seti, Yamaha WaterCraft national marketing manager. “For our dealers, the program ensures that every customer that walks through their door has a buying option that suits them.”
How the program works:
“Even as the new personal watercraft market has fluctuated over the last few years, the number of used sales has steadily grown,” said Seti. “This is a healthy market that our dealers have not had the tools to participate in until now.”